Anyone can own a website these days. The problem that many people face is getting individuals to visit their site. Article marketing is a cheap and efficient way to advertise your website. All you need to do is have some content written up, that pertains to the niche you are advertising. Writing the content is not a big issue for most people, the problem lies in finding where to submit articles. Of course, when engaged in this marketing endeavor, you have to have a plan. The initial thing, you need to do is obtain the content that you require. The content that you need will have to pertain to the niche that you are attempting to market. No one wants to read an article that has nothing to do with your niche. Plus having content that does not have to do with your niche is not going to help you market your products or services, in an efficient manner. The content should enable you to establish yourself as an expert in the field that you have chosen to create your business in. These days, consumers are picky about the companies that they purchase goods and services from. They have options, and you want one of their options to be to purchase what you have to offer. The article that is written for your marketing efforts should be geared towards your niche, it should have a call of action, and it should contain a link back to your site. Individuals that come to your site from the content that you have written, will be considered targeted customers. They will already have an idea about what your website can do for them. The article you post can be something you have written personally, or something you have bought from a company that provides this type of service. Once you have the article in hand, then you have the ability to choose what you would like to do with it. Obviously, the main thing you will want to do with it, is start submitting it to places that will put the article to good use. There are three main places that you may want to consider submitting your article or your articles to. These three places are submission websites, forums, and blogs. Article submission websites give you the opportunity to post your article on a high ranking site. You may insert your link back to your website, into a resource box, which will send individuals to the site, and provide you with more links for SEO purposes. Blogs are also a great place where you can place your written compositions on. Many people subscribe to blogs, and start following their favorite writers on these sites. Blogs also give you the opportunity to communicate with your followers on a continuous basis, so they will always know what you are doing, prior to you doing it. Deciding where to submit articles can be daunting at first. Many individuals that are new to the internet marketing world, have a difficult time with the concept of article marketing. However, it is something that has been proven to work. As the old adage goes, if something is not broke, then there is no need to try to fix it.