Digital Marketing Trends for 2017

While this doesn’t have a controlled sample of our free research reports like Managing Digital Marketing, it does canvas opinion widely. Note that these trends aren’t necessarily the most important channel by volume of leads or sales, rather it is the tactic which will give the biggest increase in the year ahead, so it shows what is becoming more important. By asking for just one tactic, this helps shows the the top 3, 5 or 10 top-level trends.

To help the decision on which technique to choose, we expanded upon the short labels you see in the graph to help scope the response more carefully. For example, ‘Big Data’ is a nebulous term, but when we expanded the definition to include insight and predictive analytics, it shows the value of the specific marketing techniques for Big Data and this help explains why this is in position number two.  Here is the full listing of digital marketing techniques:

  • Big Data (including market and customer insight and predictive analytics)
  • Content marketing Communities (Branded niche or vertical communities)
  • Conversion rate optimisation (CRO) / improving website experiences
  • Display (Banners on publishers, ad networks social media including retargeting and programmatic)
  • Internet of Things (IoT) marketing applications
  • Marketing Automation (incl CRM, behavioural Email marketing and web personalisation)
  • Mobile marketing (Mobile advertising, site development and apps)
  • Paid search marketing, e.g. Google AdWords Pay Per Click
  • Online PR (including influencer outreach)
  • Partnerships including affiliate and co-marketing
  • Search Engine Optimisation (SEO or organic search)
  • Social media marketing including Social CRM and Social Customer Care
  • Wearables (e.g. Apple Watch, activity trackers, augmented reality)

How to Find LSI (Long-Tail) Keywords Once You’ve Identified Your Primary Keywords | AudienceBloom

For many SEOs, keyword research is all about finding keywords with a high number of monthly searches and low competition. Some of the more advanced will mo

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39 Actionable Ideas For Driving Traffic To Your Website

Lack of website traffic is one of the most common challenges I hear from business owners. Many report having lost a significant percentage of their search traffic over the past year or two, and are continuously looking for new ways to drive relevant traffic to their site. This article is an […]

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Video Marketing Tips For More Traffic

We all know the internet is constantly evolving and new traffic strategies are being launched each and everyday with the promise of helping get more traffic. However some people overlook the obvious methods to generate quality traffic and one of those methods is video marketing. Please take the time to read the following article for some awesome tips. The number one problem many internet marketers face today is that there’s too much information, which results in them spreading their focus trying to learn everything at the same time. We advised to stick to one method and master that methods completely. Which is why we recommend you start with video marketing and don’t touch anything else until you feel comfortable with videos. There are a lot of different ways you can use video marketing for your business. For example if you are selling a service or a product you can use videos to communicate and explain the many benefits of your products to an specific niche. You can also use videos to simply attract quality traffic and leads and build your own email marketing list. When people hear video marketing they instantly think of YouTube and without a doubt this is the place to do it since it’s the second largest search engine online and the third most visited website in the world. We recommend you start uploading videos and by the time you reach 20-30 videos you’ll noticed you’ll get better at it. Video marketing is not only done inside of YouTube but also outside, for example if you have a website you should be embedding your videos on your blog or site for more views and exposure. You should also be promoting your videos to your friends on Facebook & Twitter. Your goal is to get as many people as you can to watch your videos and create a viral effect which could result in more traffic for your business. We hope these tips are helpful and you put them to good use.

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Deciding Where To Submit Articles For Extreme Exposure

Anyone can own a website these days. The problem that many people face is getting individuals to visit their site. Article marketing is a cheap and efficient way to advertise your website. All you need to do is have some content written up, that pertains to the niche you are advertising. Writing the content is not a big issue for most people, the problem lies in finding where to submit articles. Of course, when engaged in this marketing endeavor, you have to have a plan. The initial thing, you need to do is obtain the content that you require. The content that you need will have to pertain to the niche that you are attempting to market. No one wants to read an article that has nothing to do with your niche. Plus having content that does not have to do with your niche is not going to help you market your products or services, in an efficient manner. The content should enable you to establish yourself as an expert in the field that you have chosen to create your business in. These days, consumers are picky about the companies that they purchase goods and services from. They have options, and you want one of their options to be to purchase what you have to offer. The article that is written for your marketing efforts should be geared towards your niche, it should have a call of action, and it should contain a link back to your site. Individuals that come to your site from the content that you have written, will be considered targeted customers. They will already have an idea about what your website can do for them. The article you post can be something you have written personally, or something you have bought from a company that provides this type of service. Once you have the article in hand, then you have the ability to choose what you would like to do with it. Obviously, the main thing you will want to do with it, is start submitting it to places that will put the article to good use. There are three main places that you may want to consider submitting your article or your articles to. These three places are submission websites, forums, and blogs. Article submission websites give you the opportunity to post your article on a high ranking site. You may insert your link back to your website, into a resource box, which will send individuals to the site, and provide you with more links for SEO purposes. Blogs are also a great place where you can place your written compositions on. Many people subscribe to blogs, and start following their favorite writers on these sites. Blogs also give you the opportunity to communicate with your followers on a continuous basis, so they will always know what you are doing, prior to you doing it. Deciding where to submit articles can be daunting at first. Many individuals that are new to the internet marketing world, have a difficult time with the concept of article marketing. However, it is something that has been proven to work. As the old adage goes, if something is not broke, then there is no need to try to fix it.

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